MARMOT BECOMES TITLE SPONSOR OF BOCA RATON BOWL
BOCA RATON, Fla. (October 6, 2015) – Marmot is the new title sponsor of the Boca Raton Bowl, the postseason college football game owned and operated by ESPN Events, a division of ESPN. The event will now be known as the Marmot Boca Raton Bowl.
The 2015 Marmot Boca Raton Bowl will kick off Tuesday, Dec. 22, on ESPN at 7 p.m. ET, at Florida Atlantic University in Boca Raton, Fla. The game, in its second year, will feature a team from the Mid-American Conference against a team from the American Athletic Conference.
Marmot is an outdoor clothing and equipment company that is part of Jarden Corp., which is based in Boca Raton. For more than 40 years, Marmot has been worn by skiers, climbers, mountaineers and adventurers worldwide. Marmot works with professional mountain guides and world-class athletes to pioneer what’s possible in the most extreme environments on Earth. If you need optimal protection from the elements or if you just enjoy being outside, Marmot makes high-performance clothing and equipment that keeps you warm, dry and comfortable.
“Marmot is a producer of top-quality clothing and equipment that is geared to a high-adventure lifestyle and I feel that’s a great fit with the vibe of Boca Raton and Palm Beach County,” said Doug Mosley, executive director of the bowl game. “We are happy to welcome Marmot as our new title sponsor and look forward to growing this event together.”
“Marmot is constantly seeking out new ways to connect with outdoor enthusiast audiences who watch sports programming live, such as the college football crowd,” said Tom Fritz, Marmot vice president of marketing. “The Marmot Boca Raton Bowl fits perfectly into our strategy to introduce the brand to new consumers in a way that is most likely to be noticed.”
“We happily welcome a company with local ties here in Boca Raton as Marmot and Jarden join the Boca Raton Bowl,” said Clint Overby, senior director of events, ESPN Events. “We look forward to working hand-in-hand with Marmot and Jarden as our event continues to grow.”
“ESPN has been a valuable media associate for numerous Jarden brands, and specifically for Marmot,” said Jared Anderson, director of Jarden Media Ventures. “The Boca Raton Bowl is a natural extension of our commitment to reaching the college football audience.”
Tickets for the Marmot Boca Raton Bowl are now on sale. For more information, visit the Marmot Boca Raton Bowl site.
ESPN Events, a division of ESPN, owns and operates a large portfolio of collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games, 13 college bowl games, 10 college basketball events and two college award shows, which accounts for approximately 250-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Boca Raton, Boise, Birmingham, Dallas-Fort Worth, Albuquerque, St. Petersburg and Las Vegas, ESPN Events builds relationships with conferences, schools and local communities, as well as provides unique experiences for teams and fans.
ESPN Events also manages the Big 12 Corporate Partner Program.
AdvoCare Texas Kickoff (Houston); AdvoCare V100 Texas Bowl (Houston); Birmingham Bowl (Alabama); Boca Raton Bowl (Florida); Celebration Bowl (Atlanta); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Hawai’i Bowl (Honolulu); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Orlando Kickoff (Florida); Popeyes Bahamas Bowl (Nassau); Raycom Media Camellia Bowl (Montgomery, Ala.); Royal Purple Las Vegas Bowl (Nevada); St. Petersburg Bowl (Florida); The Home Depot College Football Awards (Atlanta) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth)
AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Marine Corps Base Camp Smedley D. Butler, Okinawa, Japan); DIRECTV Wooden Legacy (Orange County, Calif.); College Basketball Awards Presented by Wendy’s (Los Angeles); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic Presented by Corona (New York City); Jimmy V Women’s Classic Presented by Corona (Hartford/Storrs, Conn.); NIT Season Tip-Off (Brooklyn, N.Y.); Puerto Rico Tip-Off (San Juan) and State Farm Champions Classic (Chicago)
About Marmot Mountain, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.
About Jarden Corporation
Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 35,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
ESPN Media Contact: Rachel Margolis Siegal at 860-766-2798 or [email protected]
Marmot Media Contact: Jordan Campbell at 720-335-6751 or [email protected]
Marmot Boca Raton Bowl Media Contact: Rachel Rodriguez at 305-341-4785 or [email protected]